iD Model Management, based in Rotterdam, was founded in 2006 by
Penny-lee Hartsuijker.
Over the years iD Model Managament expanded into a well-respected fashion agency with a great eye for upcoming talent and whose aim is to provide the highest quality of representation. iD Model Management prefers to limit the amount of models they represent to be able to provide each individual girl with a truly personalized service and management. We believe nurturing our models with the correct development and proper education of the industry is key for a successful, long-lasting career. Our undivided attention is granted with boutique services. At iD, not only do we plan career goals for each talent's individual needs, we also develop a special kind of bond with all of our models.